4Kids Entertainment Licensing, Inc. licenses the merchandising rights to popular children’s content, including television, film, publishing and product concepts. The Company acts as exclusive merchandising agent in connection with brands to grant licenses to third parties to manufacture and market all types of merchandise.
Merchandise categories include: trading cards, video games, toys, apparel, domestics, home furnishings, footwear and books.
4Kids Entertainment Licensing, Inc. is consistently ranked in licensing trades as a leading authority for the licensing and marketing of children’s brands. The Company was the global force behind two of the most popular children’s properties of all time: Pokémon and Yu-Gi-Oh!